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Usage rules, variations, clear space, minimum sizes, and do's & don'ts

VARIATIONSLogo Formats

The logo is available in multiple formats for different contexts and backgrounds.

JDC

Primary

Dark text on light backgrounds

JDC

Inverted

Light text on dark backgrounds

JDC

Monochrome

Single-tone for print or watermarks

LAYOUTLayout Variants

Different layout options for varying space constraints.

J
Jose DA COSTA

Horizontal

Headers, navigation bars

J
Jose DA COSTA

Stacked

Square spaces, social profiles

J

Icon Only

Favicons, app icons, small spaces

SPACINGClear Space

Always maintain a minimum clear space around the logo equal to the height of the icon mark (referred to as "X"). No other visual element should intrude into this area.

X
X
X
X
J
Jose DA COSTA
The unit "X" is defined as the height of the icon mark. This ensures proportional spacing regardless of logo size.
SIZEMinimum Sizes

Below these sizes the logo becomes illegible. Use the icon-only variant for very small spaces.

Digital

Full logo (horizontal)min. 120px wide
Stacked logomin. 80px wide
Icon onlymin. 24px

Print

Full logo (horizontal)min. 30mm wide
Stacked logomin. 20mm wide
Icon onlymin. 8mm
RULESDo's & Don'ts

Do

✓Use approved logo files from the brand assets kit
✓Maintain clear space around the logo
✓Use the inverted variant on dark backgrounds
✓Scale the logo proportionally
✓Place the logo on clean, uncluttered backgrounds

Don't

✗Stretch, skew, or rotate the logo
✗Change the logo colors outside approved variants
✗Add effects like drop shadows, glows, or outlines
✗Place the logo on busy or low-contrast backgrounds
✗Recreate or redraw the logo manually
FILESAvailable Formats

All logo files are available in the brand assets kit for download.

SVG

Web, responsive, scalable

Recommended
PNG

Digital, presentations, documents

ICO / Favicon

Browser tabs, bookmarks

PDF

Print-ready, vector output