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Brand identity guidelines: logo usage, visual style, imagery, and downloadable assets

Logo
Logo variations, clear space rules, sizing constraints, and usage do's & don'ts
Imagery & Photography
Photography style, illustration guidelines, image treatments, and aspect ratios
Brand Assets
Downloadable logo kit, favicons, Open Graph images, email signatures, and templates

These brand elements are documented in their respective sections to avoid duplication.

FOUNDATIONS
Brand Colors
Primary and secondary color palettes, functional colors, contrast ratios, and CSS tokens
FOUNDATIONS
Brand Typography
Font families, typographic scale, hierarchy, and platform-specific font stacks
FOUNDATIONS
Iconography
Icon style, construction grid, icon library, and usage rules
GUIDELINES
Voice & Tone
Brand personality, writing principles, tone by context, and vocabulary rules