Design patterns for push notifications, their triggers, timing, and user engagement strategies.

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Email Verified

2m agonormal

Your email address has been successfully verified.

Authentication

Order Confirmed

5m agohigh

Order #12345 has been confirmed and is being processed.

E-commerce

Meeting Reminder

10m agourgent

Team standup starts in 15 minutes in Conference Room A.

Calendar

Password Changed

1h agohigh

Your password was successfully updated from a new device.

Security

Transactional

Essential notifications triggered by user actions or system events.

Promotional

Marketing messages and feature announcements to drive engagement.

Behavioral

Triggered by user behavior patterns to encourage specific actions.

Urgent
Time-sensitive, immediate action required
High
Important but not time-critical
Normal
Standard priority notifications
Low
Optional, can be batched or delayed

✅ Do

  • • Personalize content and timing
  • • Provide clear actions
  • • Respect user preferences
  • • Use appropriate priority levels

❌ Don't

  • • Send too frequently
  • • Use generic, irrelevant content
  • • Ignore time zones
  • • Make all notifications urgent

💡 Tips

  • • A/B test notification copy
  • • Track engagement metrics
  • • Implement smart throttling
  • • Offer granular controls
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